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The Diamonds ~ New Faces - New Voices

By 1955, The Diamonds, as they were now called, had a manager, Nat Goodman, who secured them a contract with Coral Records. But their two releases with the label were a flop. A remarkable reversal of fortune resulted through a trip to Cleveland. The Diamonds caught the eye of local DJ Bill Randle, who helped get them signed to the Mercury label, setting the stage for the release of their version of Frankie Lymon's "Why Do Fools Fall in Love?" The record hit No. 16 on Billboard's "Hot Hundred" and the Diamonds were up and running........

Following the success of their Mercury debut single, The Diamonds scored again with the Willows' "Church Bells May Ring" b/w The Cleftones' "Little Girl of Mine". This release rewarded them with another hit - substantially outselling the originals. They continued through 1956 with four other releases - The G Clefs' "Ka Ding Dong", Eddie Heywood's "Soft Summer Breeze", The Heartbeats' "A Thousand Miles Away" and their only commercial miss for the year, the melodic "My Judge and my Jury".

In early 1957, David Carroll of Mercury Records heard a song called “Little Darlin'” which had been recorded by 'The Gladiolas" who who were under contract with the "Excello" label in Georgia. The lead singer of this outfit was Maurice Williams, who would later write and record the smash hit "Stay". Carroll had The Diamonds record the song in February 1957 - almost as an afterthought - it was completed in one take during an all night recording session and went on to be not only their biggest hit, but one of the true classics of the rock and roll idiom. The rhythm section of the orchestra used castanets and a cow bell to underpin the "rumba" feel of the piece. While some insist that the song was intended to be a parody, it seems that The Diamonds themselves initially intended that the song be serious, and it was only after realizing that people thought it to be humorous, that they choreographed a funny routine which they would execute at their live performances and television appearances.


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